Bank's purpose have always been to increase the revenues and customer loyalty by making use of new innovative channels,which help increase customer engagement&better consumption of their products and services.
WIPRO'S MOBILITY SOLUTIONS bring to us an innovative solution which empowers a bank leverage it's retail chain in generating higher revenues & also provides a unique customer experience.
Merchants have been trying various tools like offers&discounts to attract customers,however,the traditional way of offering discount coupons is often too cumbersome when it comes to redemption.The customer needs to pick up the paper coupons&carry them.For customers,the redemption of paper coupons is also a long process.
WIPRO'S SMART OFFERS helps bank's &merchants to offer discounts more efficiently and effectively.Smart offers allows merchants to offer DIGITAL COUPONS on selective stores,selective days &on selective time through just simple clicks.All it takes is to register with the bank.The merchant can launch&offer discount for any of their registered store by just selecting the store.The coupons are offered to the customer immediately&especially when customers are around the store,it motivates them to visit the store.The customer can also search for a coupon based on selective keywords,category or location.The application also redirects the customer to the nearest store using GPS.Thus,the redemption process becomes seemless without any paper coupons or coupons to scan for.All we need to do is to add coupons to our mobile wallet.Smart offers enables merchants to acess all the information needed through various analytics.
Analytics includes report on sales,according to stores&days.Thus,Wipro's smart offers solution helps the merchant to increase revenues&redemption rates.Also helps customer to simplify the shopping experience,reduce redemption time.
Banks and Financial Institutions are also benefitted through this system by increased revenue for transaction through card link offers.
Thus, INCREASED MERCHANT COLLABORATION&CUSTOMER LOYALTY.
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